Our Mission

The World is Our Oyster. Let's Treat it that Way.

Our mission is bold. We want to remove 100,000,000 pounds of plastic from the circular economy in the next 5 years. We can achieve this goal by upcycling biowaste into recyclable materials that can substitute for fossil-fuel-based plastics.

Our Mission

Reducing, Reusing, and Recycling Will Not be Enough to Combat the Plastic Problem

“Let’s face facts, we are addicted to plastic. We need to fundamentally rethink how we make and how we dispose of plastic products because changing human behavior on a global scale is virtually impossible. Puro Renewables fully supports reduce, reuse, and recycling initiatives. But we also need to face the reality that these initiatives will not be enough to solve the plastic problem. We need rationale, cost-effieicent solutions to reduce our reliance on fossil-fuel resins. The good news is, we have those solutions.”

(Justin Danko, CEO of Puro Renewables)

Why We Founded Puro Renewables

Plastic is Clogging our Landfills

Plastic is Clogging our Landfills

If present trends continue, by 2050, there will be 12 billion metric tons of plastic in landfills.
Source: National Geographic

80% of US Landfills Have Closed in the Last 20 Years

80% of US Landfills Have Closed in the Last 20 Years

The number of landfill sites in the U.S. has dropped from 6,000 in 1990 to only 1,269 in 2018.
Source: UNEP

We Don't Recycle Enough

We Don't Recycle Enough

According to a 2022 Greenpeace study, the US only recycles 4.7% of its plastic
Source: Greenpeace

Traditional Plastic Products Take Too Long to Naturally Degrade

Traditional Plastic Products Take Too Long to Naturally Degrade

It is estimated that it takes 1,000 years for a plastic bag to degrade in a landfill
Source: Biological Diversity

What We are Doing to Overcome the Challenge

Puro Renewables is driven by a belief that businesses and consumers have become ‘addicted to plastic’ and are not prepared to stop using them. Because of this, we need to change the way we think about plastics from raw material through to end-of-life without sacrificing function or quality.

By upcycling abundant biowaste, Puro Renewables has been able to develop practical and affordable solutions for the world’s great manufacturers, brands, and distributors allowing them to continue creating products everyone wants while reducing their reliance on fossil fuels, reducing their carbon footprint, and reducing the long term impact of their plastic waste if it cannot be recycled.

Our Founder

Justin Danko

Chief Executive Officer

Puro Renewables’ CEO Justin Danko, a serial entrepreneur has always despised plastic waste…

Read Bio

Justin Danko

Chief Executive Officer

Puro Renewables’ CEO Justin Danko, a serial entrepreneur has always despised plastic waste and has spent years researching alternatives to traditional fossil-fuel-based plastic products. He founded Puro in 2021. He was inspired to help solve the plastic problem as a result of the proliferation of plastic use during the pandemic.

Get In Touch

If you are interested in working with us to achieve a cleaner future, we’d love to hear from you.