Our Mission

The World is Our Oyster. Let's Treat it that Way.

Our CEO, Justin Danko, spent years researching alternatives to traditional fossil-fuel-based plastic products. Manuel Medina, our Chief Manufacturing & Innovations Officer and a veteran of the plastics and pulp-molding industries, had been investing in research and development of technologies to reduce the environmental impact of plastic products. They joined forces to re-engineer raw materials for plastic products and make them less harmful to the environment.

Our Mission

Reducing, Reusing, and Recycling Will Not be Enough to Combat the Plastic Problem

“We recognized that we need to fundamentally rethink how we make and how we dispose of plastic products because changing human behavior on a global scale is virtually impossible. Puro Renewables fully supports reduce, reuse, and recycling initiatives. But we also need to face the reality that these initiatives will not be enough to solve the plastic problem. We need solutions to reduce our reliance on fossil-fuel resins and embrace alternatives that drastically reduce CO2 emissions immediately and ensure that plastic products will be able to bio-assimilate if they are not recyclable.”

(Justin Danko, CEO of Puro Renewables)

Why We Founded Puro Renewables

Plastic is Clogging our Landfills

Plastic is Clogging our Landfills

If present trends continue, by 2050, there will be 12 billion metric tons of plastic in landfills.
Source: National Geographic

80% of US Landfills Have Closed in the Last 20 Years

80% of US Landfills Have Closed in the Last 20 Years

The number of landfill sites in the U.S. has dropped from 6,000 in 1990 to only 1,269 in 2018.
Source: UNEP

We Don't Recycle Enough

We Don't Recycle Enough

According to a 2022 Greenpeace study, the US only recycles 4.7% of its plastic
Source: Greenpeace

Traditional Plastic Products Take Too Long to Naturally Degrade

Traditional Plastic Products Take Too Long to Naturally Degrade

It is estimated that it takes 1,000 years for a plastic bag to degrade in a landfill
Source: Biological Diversity

What We are Doing to Overcome the Challenge

Puro Renewables is driven by a belief that businesses and consumers have become ‘addicted to plastic’ and are not prepared to stop using them. Because of this, we need to change the way we think about plastics from raw material through to end-of-life without sacrificing function or quality.

Using abundant bio-renewable materials and patent-pending processes, Puro Renewables has been able to develop practical and affordable solutions for the world’s great manufacturers, brands, and distributors allowing them to continue creating products everyone wants while reducing their reliance on fossil fuels, reducing their carbon footprint, and reducing the long term impact of their plastic waste if it cannot be recycled.

Founding Team

Justin Danko

Chief Executive Officer

Puro Renewables’ CEO Justin Danko, a serial entrepreneur has always despised plastic waste…

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Justin Danko

Chief Executive Officer

Puro Renewables’ CEO Justin Danko, a serial entrepreneur has always despised plastic waste and has spent years researching alternatives to traditional fossil-fuel-based plastic products. He was inspired to help solve the plastic problem through his work at Green Matters, a digital news site dedicated to sustainability.  Justin has a proven track record of building and leading teams in both traditional and startup companies. He brings over 22 years of experience working in leadership positions for some of the largest companies in the world.

Manuel Medina

Chief Operations & Innovations Officer

Manuel is the founder of several companies in Mexico dedicated to the production and distribution of next-generation bio-plastic raw materials and finished products…

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Manuel Medina

Chief Operations & Innovations Officer

Manuel is the founder of several companies in Mexico dedicated to the production and distribution of next-generation bioplastic raw materials and finished products including Natureplast Group, Sieg Plásticos, Greenworld, The Sustainable Agave Company, Eagle West industries, and Ecodeluxe. Earlier in his career, Manuel was a pioneer in the field of pulp molding and the first Mexican businessman to install a pulp molding plant that specialized in the production of cellulose and agave-based disposables in Mexico, allowing it to be a leader in the industry in both pulp molding and the production and commercialization of bio-plastics. Manuel is the owner of the technology IP and patented technology. He will be responsible for all manufacturing installations and the implementation of new raw material technologies, including the development of bioplastic and compostable formulas for new products.

Get In Touch

If you are interested in working with us to achieve a cleaner future, we’d love to hear from you.