“We recognized that we need to fundamentally rethink how we make and how we dispose of plastic products because changing human behavior on a global scale is virtually impossible. Puro Renewables fully supports reduce, reuse, and recycling initiatives. But we also need to face the reality that these initiatives will not be enough to solve the plastic problem. We need solutions to reduce our reliance on fossil-fuel resins and embrace alternatives that drastically reduce CO2 emissions immediately and ensure that plastic products will be able to bio-assimilate if they are not recyclable.”
(Justin Danko, CEO of Puro Renewables)
Our CEO, Justin Danko, spent years researching alternatives to traditional fossil-fuel-based plastic products. Manuel Medina, our Chief Manufacturing & Innovations Officer and a veteran of the plastics and pulp-molding industries, had been investing in research and development of technologies to reduce the environmental impact of plastic products. They joined forces to re-engineer raw materials for plastic products and make them less harmful to the environment.